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Advanced Methods for Modeling Markets
Advances in Global Marketing
A Research Anthology
Advances in Luxury Brand Management
Brand Building and Marketing in Key Emerging Markets
A Practitioner’s Guide to Successful Brand Growth in China. India. Russia and Brazil
Brand Gender
Increasing Brand Equity through Brand Personality
Author: Leeflang
ISBN: 331953467X
BookCode: N6246
Year: 2017
Price: 199.99
Author: Leonidou
ISBN: 3319613847
BookCode: N6258
Year: 2018
Price: 219.99
Author: Kapferer
ISBN: 3319511262
BookCode: N6056
Year: 2017
Price: 119.99
Author: Schaffmeister
ISBN: 331919481X
BookCode: N3870
Year: 2015
Price: 69.99
Author: Lieven
ISBN: 3319602187
BookCode: N6281
Year: 2018
Price: 119.99
Business Project Management and Marketing
Mastering Business Markets
Business Relationship Management and Marketing
Mastering Business Markets
Collaborative Research Design
Working with Business for Meaningful Findings
Customer Engagement Marketing
Customer Experience Management Rebooted
Are you an Experience brand or an Efficiency brand?
Author: Kleinaltenkamp
ISBN: 3662485060
BookCode: N2712
Year: 2016
Price: 89.99
Author: Kleinaltenkamp
ISBN: 3662438550
BookCode: N2713
Year: 2015
Price: 69.99
Author: Freytag
ISBN: 9811050066
BookCode: N5695
Year: 2018
Price: 139.99
Author: Palmatier
ISBN: 3319619845
BookCode: N6665
Year: 2018
Price: 139.99
Author: Walden
ISBN: 1349949043
BookCode: N7277
Year: 2017
Price: 37.99
Designing Luxury Brands
The Science of Pleasing Customers’ Senses
Entrepreneurship in Emerging Economies
Enhancing its Contribution to Socio-Economic Development
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Fundamentals of Business-to-Business Marketing
Mastering Business Markets
Global Brand Strategy
World-wise Marketing in the Age of Branding
Author: Derval
ISBN: 3319715550
BookCode: N5524
Year: 2019
Price: 69.99
Author: Cieślik
ISBN: 3319417207
BookCode: N8231
Year: 2017
Price: 119.99
Author: Kubacki
ISBN: 9811018278
BookCode: N2777
Year: 2017
Price: 129.99
Author: Kleinaltenkamp
ISBN: 3319124625
BookCode: N2714
Year: 2015
Price: 69.99
Author: Steenkamp
ISBN: 1349949930
BookCode: N7087
Year: 2017
Price: 34.99
Global Luxury
Organizational Change and Emerging Markets since the 1970s
Global Marketing Strategy
An Executive Digest
Green Marketing
A Case Study of the Sub-Industry in Turkey
Grow Your Global Markets
A Handbook for Successful Market Entry
Human Capital and Innovation
Examining the Role of Globalization
Author: Donzé
ISBN: 9811052352
BookCode: N5563
Year: 2018
Price: 139.99
Author: Schlegelmilch
ISBN: 3319262777
BookCode: N3880
Year: 2016
Price: 69.99
Author: Kirgiz
ISBN: 1137535873
BookCode: N2705
Year: 2016
Price: 54.99
Author: Hopkins
ISBN: 1484231139
BookCode: N5921
Year: 2017
Price: 32.99
Author: Kundu
ISBN: 1137565608
BookCode: N6190
Year: 2017
Price: 99.99
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